Summer vacation can mean a complete break from generating leads and closing deals for some realtors.
But if you’re trying to avoid a lull in business, you need to take action during the holiday season to survive and thrive.
Marketing
The first thing you need to do is be available and make sure everyone knows it.
Many agents in your area will likely be away for the holidays. But real estate buyers and sellers are still out there and their calls may go unanswered.
So now is the perfect time for you to be available and to make sure your prospects and customers are aware of it.
Hence, you must continue your marketing efforts.
• By sending emails, newsletters and posting content on your agent’s website. Make it clear that you will be available during this holiday season. It’s a good idea to tailor your marketing strategies to fit the holiday season.
• Add seasonal images and local summer real estate market information.
• Try to offer different offers or incentives to buyers by associating them with vacations.
Summer sales
Most of the properties seem to be in a prime position in the summer. The gardens are full of flowers and there is more natural light inside. Additionally, buyers have more free time, so they may be inclined to spend it looking for a home.
Remind potential clients that this is the best time of the year to buy and sell a home.
The summer real estate market can lead to less competition for potential buyers and better deals.
However, the average buyer may not be aware of this. Therefore, this represents a great opportunity to remind them that this can be the best time of the year to buy a property.
Send an email about your local summer real estate market highlighting the facts that make it a great time to buy a home in your area. If writing isn’t your forte, share other people’s content on social media where potential buyers and sellers will see it and keep your brand in mind.
Be sure to cite specific, current facts and figures to convince potential buyers and sellers to act now.
Holiday greetings
Lead nurturing is sometimes overlooked during the holiday season. But now is the perfect time to build relationships with your prospects and prospects.
It’s also a great time to stay in touch with past clients, possibly getting referrals from them. Sending holiday postcards or emails is an easy way to develop leads during this time of year.
Keep in mind that South Africa is a melting pot of cultures, so it may be best to put down cards with general holiday greetings for residents in your area. Muslim or Jewish residents, for example, might be put off by a card wishing them a Merry Christmas.
You can personalize the gifts with small gift baskets or handwritten holiday notes for former customers.
Networking
The market can slow down during the holidays, but your real estate networking activities shouldn’t. You will likely have more free time, so use it well to build your network of realtors.
Plus, stay tuned for relevant events in your area and be sure to attend.
Set appointments and coffee dates with possible leads. Even if they are not ready to close a deal now, you will have more time to meet with them and answer their questions.
Plus, meeting up might help them make up their minds sooner than expected.
Investors
You will often find that real estate investors do not slow down during the holiday season. They are looking for investment properties all year round.
Even when they are away from home on vacation, real estate investors will be elated if there is an investment opportunity.
Selling investment property may require additional marketing skills and strategies.
In addition, investors look for data on investment property, such as rental trends and investment growth prospects.
Take a break
Working in your business during the holiday season doesn’t mean you don’t have to spend time with family and friends.
Instead, be sure to schedule your time so that you can enjoy a few days here and there while still making some cash while on vacation.
Just be sure to make it clear early on when you’re available and what days you’ll be leaving.
