IntroLend™ Utah is Transforming the Realtor Field in Utah – Utah Business


Salt Lake City — RE/MAX Associates Utah is transforming the realtor experience by integrating the IntroLend mortgage platform into their brokerage offices. IntroLend is the revolutionary broker- and agent-owned digital mortgage marketplace that allows agent-investors to cost-share loan origination services through quarterly chapter profits.

“We formed an IntroLend chapter first and foremost for our clients,” says Ron Snow, broker-owner of RE/MAX Associates Utah. “We believe giving them the choice of rate and term, and who they will have their mortgage with, gives them the best in the mortgage industry. They are happy to shop for a home and a mortgage under one trusted roof,” he adds. “At the same time, our agents benefit from a superior lending platform that provides an opportunity for equity in their mortgage company.”

the RESPA Compliant The IntroLend model and platform are installed at successful real estate brokerages, such as RE/MAX Associates Utah. It allows agents to quickly launch and easily track their clients’ mortgage journey while providing a competitive bidding process from wholesale and retail lenders. IntroLend’s advanced platform offers an elegant yet simple online application and personalized service from licensed loan originators known as CFOs. The platform generates revenue for the IntroLend Chapter, which is passed on to its investors in the form of quarterly profit distributions.

“IntroLend has finally created a RESPA compliant revenue stream for agents. It’s a win-win because clients receive top-notch service, fast approvals, and their loans are purchased, while ultimately agent-investors like me get to share in Chapter’s fee-generated profits. origination services,” says Rodger Jessop, RE/MAX Associates Utah realtor.

Snow, who oversees four RE/MAX Associates offices in Beehive State, formed his IntroLend chapter more than two years ago. “Our agent-investors share the quarterly profits,” he said, “and let me tell you, there’s nothing better for an agent than the ability to earn those quarterly dividends. They’re doing something they’ve always done – caring about their client’s best mortgage outcome. But agents can now to win of this activity thanks to IntroLend’s unique RESPA-compliant structure.

Learn more about the IntroLend model and agent benefits: Howard Kaplan 385.888.7555, [email protected]

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About IntroLend™
IntroLend, powered by Avenu Technologies, Inc., is a broker-owned digital lending platform that connects the entire mortgage ecosystem – including borrower, agent, loan officer, wholesale and retail lenders – on a transparent and technologically advanced platform.


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